Shaping design across complex legal-tech products in Australia and globally. I lead the Chameleons team, partnering with product, engineering, and leadership to modernize legacy platforms and deliver customer-centric experiences.

Key contributions include:

• Driving the adoption of our Material-3-inspired design system and aligning it with engineering libraries for consistent delivery.
• Introducing data-informed UX practices like scorecards, user-testing kits, and Pendo analytics to bring measurable outcomes into design decisions.
• Building cross-functional alignment through UX Demo Days, social contracts, and collaborative frameworks that lift maturity and trust in design.
• Coaching and mentoring designers to grow as leaders while balancing hands-on product design in high-priority initiatives.

Led a small team through rapid global e-commerce growth. Delivered major site performance improvements (page load from 4s to 0.3s), evolved warehouse and order systems, and introduced personalization and real-time features that boosted engagement and sales. Supported global expansion (primarily US) through pricing strategy and campaigns, while driving innovative initiatives like “Cat Mode” for International Cat Day.

Helped grow a thriving design and development community through events, panels, and partnerships with WordPress Brisbane, JS Brisbane, and BarCamp.

At Oblong + Sons, I led website development initiatives within a collaborative, design-driven environment. I worked closely with a diverse team of designers, marketers, and allied professionals to transform creative concepts into innovative, user-centric digital experiences. This role not only honed my technical expertise but also reinforced my ability to deliver high-quality, sustainable web solutions that consistently met client expectations.