Burnt Toast
GitHub dropped toasts in favour of inline and persistent feedback. It’s a practical move that exposes how unreliable floating, timed messages have always been.
X-Ray Loaders
Skeleton loaders are, for the most part, perfected, but I've noticed some apps go a step further and preserve your intent while you wait. I think we need a new name for this.
Launching a Personal Brand Website in 2025 — Why Bother?
After years of staying mostly quiet online, I’ve launched a personal site. Part blog, part portfolio, part experiment. Here’s why I’m treating it like a product, and what I’ll be tracking.
Personas That Work
Some people love personas, others think they’re a waste of time. Honestly, both camps are right. When they’re grounded in real customer jobs, they’re a powerful cross-team tool. When they’re not, they’re just theatre.
Month 1: Building the Baseline
One month after launch, I take a first look at the numbers, what they actually mean, and what it feels like to start small again. Building the baseline, both technically and creatively.